Social Media Manager & Content CreatorAbout the Role We are looking for a creative, proactive, and execution-focused Social Media Manager & Content Creator to manage and grow our presence across multiple social media and content platforms.
This is a hands-on role. The person will be responsible not only for planning and managing our social media presence but also for creating original content, including reels and short-form videos .
The ideal candidate should understand social media trends, know how different platforms work, be comfortable appearing in or independently producing video content when required, and have basic proficiency with content creation and video-editing tools.

Key Responsibilities1. Reels & Video Content Creation Create original short-form video content and reels aligned with our brand, audience, campaigns, and current social media trends.
Responsibilities include:
Developing reel concepts and content ideas
Writing basic scripts/hooks where required
Recording or independently creating video content
Editing videos using tools such as Canva, CapCut, Adobe tools, or similar editing software
Creating engaging captions and supporting creatives
Experimenting with different formats to improve reach and engagement
Monthly Target: Approximately 15 original reels/videos per month .
The role requires hands-on content creation. AI tools may be used to support research, ideation, scripting, or productivity, but the final content should involve meaningful original creative input and should not rely entirely on automatically generated content.

2. Social Media Management Manage the company's presence across relevant platforms, including:
Instagram
Facebook
LinkedIn
Threads
X (Twitter)
Reddit
Medium
Quora
YouTube
Other relevant platforms as the brand expands
Responsibilities include planning the content calendar, preparing posts, publishing content, maintaining consistency, adapting content for different platforms, and monitoring overall performance.

3. Content Publishing Targets The expected publishing frequency will generally include:
Instagram, Facebook, Threads & LinkedIn: approximately 3–4 posts per week across relevant platforms.
Reddit: approximately 3 relevant posts/contributions per week .
Medium, Quora & X (Twitter): approximately 2 relevant posts/contributions per week ,



depending on the platform and content opportunity.
Content should be adapted to each platform rather than simply publishing identical content everywhere.
Quality, relevance, authenticity, and engagement will be considered alongside posting frequency.

4. Trend Research & Content Ideation Regularly monitor:
Trending reels and formats
Relevant memes and cultural trends
Trending audio
Competitor content
Industry conversations
Emerging social platforms and formats
Audience interests and engagement patterns
Identify trends relevant to our brand and convert them into timely, original content ideas.
The expectation is to proactively suggest content rather than waiting for every idea or instruction to be provided.

5. Community & Audience Engagement Actively manage conversations around the brand across social platforms.
This includes:
Responding appropriately to comments
Engaging with relevant audience conversations
Monitoring the company's comment sections
Participating in relevant discussions on platforms such as Reddit, LinkedIn, Quora and X
Engaging thoughtfully with relevant creators and industry accounts
Escalating sensitive customer or brand-related issues when necessary
Engagement should always be genuine, relevant and professional. Spam, repetitive comments, misleading engagement tactics, or platform-policy violations should not be used.

6. Influencer Research & Collaborations Identify creators and influencers who align with our target audience, brand positioning, and campaign objectives.
Responsibilities may include:
Researching potential influencers
Evaluating their audience and content relevance
Initiating professional outreach
Discussing collaboration opportunities within the company's approved budget
Coordinating deliverables and timelines
Following up on content commitments
Tracking basic campaign performance
Final commercial commitments or budgets will remain subject to company approval.

7.



Content Planning & Calendar Maintain an organized weekly/monthly social media calendar covering:
Reels
Static posts
Carousels
Stories
Educational/informational content
Community-driven content
Influencer collaborations
Trend-based opportunities
Long-form content
Content should be planned in advance while leaving flexibility for timely trends and opportunities.

Performance Expectations Performance will be evaluated holistically based on:
Consistency and quality of content
Approximately 15 reels/videos per month
Adherence to the agreed content calendar
Audience engagement and community management
Growth in relevant reach and engagement
Quality and originality of content
Timely execution
Effectiveness of influencer collaborations
Ability to identify and use relevant trends
Ownership of social media activities
Contribution of new ideas and experiments
Social media performance can vary due to algorithms, seasonality, platform changes and other external factors. Therefore, performance will not be evaluated solely on follower counts, views, or viral outcomes.

Skills We're Looking For Social media management
Content creation
Short-form video creation and editing
Canva and/or other video-editing tools
Copywriting and caption writing
Social media trend research
Community management
Influencer outreach
Content planning
Basic understanding of social media analytics
Strong written communication
Ability to independently manage multiple platforms
Prior professional experience is valuable, but candidates with a solid portfolio or demonstrated ability to create engaging content are also encouraged to apply.

What We're Looking For We value someone who takes end-to-end ownership of social media.
Instead of only executing assigned posts, the ideal person should be able to identify opportunities, suggest ideas, experiment with new formats, understand what is working, learn from performance data, and continuously improve the company's social media presence.
Creativity, consistency, execution, and ownership are more important to us than simply posting a fixed number of times.

Employment Details Role: Social Media Manager & Content Creator
Employment Type: Full-time
Work Arrangement: Remote
Compensation: ₹15000 per month
Working Days/Hours: Monday to Saturday

📌 Social Media Manager & Content Creator (Alappuzha)
🏢 Beafrnd
📍 Alappuzha