Social Media Manager & Content CreatorAbout the Role

We are looking for a creative, proactive, and execution-focused Social Media Manager & Content Creator to manage and grow our presence across multiple social media and content platforms.

This is a hands-on role. The person will be responsible not only for planning and managing our social media presence but also for creating original content, including reels and short-form videos.

The ideal candidate should understand social media trends, know how different platforms work, be comfortable appearing in or independently producing video content when required, and have basic proficiency with content creation and video-editing tools.

Key Responsibilities1. Reels & Video Content Creation

Create original short-form video content and reels aligned with our brand, audience, campaigns, and current social media trends.

Responsibilities include:

- Developing reel concepts and content ideas
- Writing basic scripts/hooks where required
- Recording or independently creating video content
- Editing videos using tools such as Canva, CapCut, Adobe tools, or similar editing software
- Creating engaging captions and supporting creatives
- Experimenting with different formats to improve reach and engagement

Monthly Target: Approximately 15 original reels/videos per month.

The role requires hands-on content creation. AI tools may be used to support research, ideation, scripting, or productivity, but the final content should involve meaningful original creative input and should not rely entirely on automatically generated content.

2. Social Media Management

Manage the company's presence across relevant platforms, including:

- Instagram
- Facebook
- LinkedIn
- Threads
- X (Twitter)
- Reddit
- Medium
- Quora
- YouTube
- Other relevant platforms as the brand expands

Responsibilities include planning the content calendar, preparing posts, publishing content, maintaining consistency, adapting content for different platforms, and monitoring overall performance.

3. Content Publishing Targets

The expected publishing frequency will generally include:

Instagram, Facebook, Threads & LinkedIn: approximately 3–4 posts per week across relevant platforms.

Reddit: approximately 3 relevant posts/contributions per week.

Medium, Quora & X (Twitter): approximately 2 relevant posts/contributions per week,



depending on the platform and content prospect.

Content should be adapted to each platform rather than simply publishing identical content everywhere.

Quality, relevance, authenticity, and engagement will be considered alongside posting frequency.

4. Trend Research & Content Ideation

Regularly monitor:

- Trending reels and formats
- Relevant memes and cultural trends
- Trending audio
- Competitor content
- Industry conversations
- Emerging social platforms and formats
- Audience interests and engagement patterns

Identify trends relevant to our brand and convert them into timely, original content ideas.

The expectation is to proactively suggest content rather than waiting for every idea or instruction to be provided.

5. Community & Audience Engagement

Actively manage conversations around the brand across social platforms.

This includes:

- Responding appropriately to comments
- Engaging with relevant audience conversations
- Monitoring the company's comment sections
- Participating in relevant discussions on platforms such as Reddit, LinkedIn, Quora and X
- Engaging thoughtfully with relevant creators and industry accounts
- Escalating sensitive customer or brand-related issues when necessary

Engagement should always be genuine, relevant and professional. Spam, repetitive comments, misleading engagement tactics, or platform-policy violations should not be used.

6. Influencer Research & Collaborations

Identify creators and influencers who align with our target audience, brand positioning, and campaign objectives.

Responsibilities may include:

- Researching potential influencers
- Evaluating their audience and content relevance
- Initiating professional outreach
- Discussing collaboration opportunities within the company's approved budget
- Coordinating deliverables and timelines
- Following up on content commitments
- Tracking basic campaign performance

Final commercial commitments or budgets will remain subject to company approval.

7. Content Planning & Calendar





Maintain an organized weekly/monthly social media calendar covering:

- Reels
- Static posts
- Carousels
- Stories
- Educational/informational content
- Community-driven content
- Influencer collaborations
- Trend-based opportunities
- Long-form content

Content should be planned in advance while leaving flexibility for timely trends and opportunities.

Performance Expectations

Performance will be evaluated holistically based on:

- Consistency and quality of content
- Approximately 15 reels/videos per month
- Adherence to the agreed content calendar
- Audience engagement and community management
- Growth in relevant reach and engagement
- Quality and originality of content
- Timely execution
- Effectiveness of influencer collaborations
- Ability to identify and use relevant trends
- Ownership of social media activities
- Contribution of new ideas and experiments

Social media performance can vary due to algorithms, seasonality, platform changes and other external factors. Therefore, performance will not be evaluated solely on follower counts, views, or viral outcomes.

Skills We're Looking For

- Social media management
- Content creation
- Short-form video creation and editing
- Canva and/or other video-editing tools
- Copywriting and caption writing
- Social media trend research
- Community management
- Influencer outreach
- Content planning
- Basic understanding of social media analytics
- Strong written communication
- Ability to independently manage multiple platforms

Prior professional experience is valuable, but candidates with a strong portfolio or demonstrated ability to create engaging content are also encouraged to apply.

What We're Looking For

We value someone who takes end-to-end ownership of social media.

Instead of only executing assigned posts, the ideal person should be able to identify opportunities, suggest ideas, experiment with new formats, understand what is working, learn from performance data, and continuously improve the company's social media presence.

Creativity, consistency, execution, and ownership are more important to us than simply posting a fixed number of times.

Employment Details

Role: Social Media Manager & Content Creator

Employment Type: Full-time

Work Arrangement: Remote

Compensation: ₹15000 per month

Working Days/Hours: Monday to Saturday

📌 Social Media Manager & Content Creator (Chennai)
🏢 Beafrnd
📍 Chennai