This is not primarily a social-media, branding or campaign-management position.
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Key Responsibilities
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Own ETI's B2B digital growth and inbound strategy.
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Develop digital positioning for our technology services.
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Own website, service-page and landing-page strategy.
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Define SEO direction and organic-growth targets.
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Build and optimize the inbound lead-generation funnel.
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Own CRO and conversion tracking.
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Work with SEO/content resources on search-driven content.
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Develop LinkedIn B2B marketing strategy.
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Develop paid-media strategy when appropriate.
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Build email nurturing and marketing-automation programs.
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Develop ABM campaigns where relevant.
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Work closely with Sales/Presales on MQL/SQL definitions and lead handoff.
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Measure marketing-generated meetings, opportunities, pipeline and revenue.
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Own GA4, Search Console, CRM and marketing attribution.
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Conduct competitor and market analysis.
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Build and eventually manage the digital growth function.
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Required Experience
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6–9+ years of digital/growth marketing experience.
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Strong B2B technology/IT-services/SaaS experience preferred.
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Demonstrated inbound lead-generation experience.
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Solid SEO understanding.
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Website/CRO experience.
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Google Ads and LinkedIn Ads understanding.
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GA4 and Google Search Console.
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CRM/marketing-automation exposure.
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Robust understanding of B2B sales funnels.
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Excellent analytical capability.
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Excellent w