Experience: Minimum 2 to 5years experience in Franchise Business
Key Responsibilities
1. Franchise Expansion
- Develop and execute the franchise expansion strategy for assigned territories.
- Identify priority cities, locations and markets for current franchise outlets.
- Achieve monthly, quarterly and annual franchise acquisition targets.
1. Franchise Lead Generation
- Generate franchise enquiries through digital marketing, referrals, exhibitions, franchise portals and networking.
- Build and maintain a strong franchisee prospect pipeline.
- Conduct lead qualification based on investment capability, business experience and location.
1. Franchise Sales & Conversion
- Present the franchise business model, investment structure, ROI and commercial terms to prospective franchisees.
- Conduct meetings, presentations and site visits.
- Negotiate and close franchise agreements within approved commercial guidelines.
1.
Site Identification & Evaluation
- Identify potential locations based on catchment, visibility, footfall, competition, accessibility and rental economics.
- Coordinate site surveys and prepare site feasibility reports.
- Work with the operations/real-estate team for final site approval.
1. Franchisee Relationship Management
- Develop strong relationships with franchise partners from enquiry through outlet launch.
- Act as the primary business contact for franchise-related requirements.
- Resolve commercial and operational issues in coordination with internal departments.
1. Outlet Opening & Launch
- Coordinate with projects, operations, procurement, training, marketing and supply-chain teams.
- Track franchise outlet opening timelines and ensure milestone completion.
- Support the franchisee during pre-opening and launch activities.