We are seeking an experienced and results-driven CRM- Growth and Retention Manager to spearhead our online marketing initiatives. The ideal candidate will have hands-on expertise in customer segmentation, targeting, funnel optimization, implementing and executing marketing automation, and strategies/key projects for driving growth and retention across the marketing and sales funnel. The candidate should be experienced in driving growth across customer lifecycle management. This role requires a blend of analytical skills, creative thinking, and a deep understanding of marketing automation tools and techniques.
Qualifications required:
● Proven experience of 5+ years in growth marketing, retention marketing, and marketing automation. Experience in high growth consumer startups is preferred.
● Strong understanding of customer lifecycle management and funnel optimization.
● Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
● Ability to think outside the box,
formulate creative solutions for driving intended consumer behavior. Hands-on experience with growth hacking techniques and tools.
● Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
● Robust interpersonal and communication skills to work effectively across teams and present findings to stakeholders.
● Familiarity with A/B testing, segmentation, and personalization techniques.
● Graduation/Post Graduation from Tier 1 college / university preferred.What You’ll Do In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives.
Your responsibilities include:
● Develop and execute strategies to optimize the marketing and sales conversion and customer lifecycle across Top of the Funnel, Middle Funnel and Bottom Funnel. This involves acquisition, retargeting, funnel retention and referral parts of customer journey.