KEY ACCOUNTABILITIES:

1. Strategic Account Planning & Growth Architecture
- Develop long-term account strategies for top priority accounts for this role, aligned to channel priorities and category growth objectives.
- Lead the creation of Joint Business Plans (JBPs) that define growth levers across sales, category expansion, kitchen penetration, visibility, pricing, and profitability.
- Identify account-level growth opportunities including new store openings, category introductions, assortment upgrades, and whitespace capture.
- Drive strategic alignment with Category, Pricing, Supply Chain, Retail Marketing PMO, and MT-RSS teams to shape account-specific growth programs.
- Build annual revenue, share, and gross margin plans for the account, ensuring alignment with BU and channel strategy.

Strategic Execution & Internal Orchestration:
- Translate approved JBPs into transparent execution charters for regional KAMs, tertiary retail teams, and cross-functional enablers.
- Ensure strategic initiatives such as kitchen category expansion, shelf interventions, new category introductions,



and assortment optimization are planned and supported.
- Provide guidance to regional teams on execution priorities, program design interpretation, and escalations that impact strategic outcomes.
- Govern the quality and timeliness of JBP milestones, category rollouts, and account expansion initiatives.
- Ensure accurate demand planning inputs for S&OP; through strategic forecasting and mix direction.

Customer & Relationship Management:
- Serve as the strategic point of contact for top priority accounts for this role, building long-term relationships that support mutual growth.
- Partner with customer category heads, merchandising teams, and business directors to co-create growth interventions and structured reviews.
- Lead strategic negotiations on annual terms, category foundations, multi-category penetration, and long-term commercial constructs.
- Strengthen account engagement through struc

📌 National Key Account Manager (India)
🏢 V-Guard
📍 India