SEO Associate

Department: Marketing & Growth
Location: Mumbai (Work from Office)
Employment Type: Full-Time
Experience Level: 1-3 Years

About the Role
We're looking for a hands-on, execution-driven SEO Associate who thrives on getting things done - not just planning them. This is primarily an SEO role - organic search (on-page, technical, off-page) will be your core, day-to-day focus - with added scope to cover how discovery is evolving: AI Overviews and answer engines (AEO/GEO), community-led search visibility (Reddit, Quora), and app store visibility (ASO) where relevant to the business.
This is not a strategy-only or reporting-only role - you'll be expected to roll up your sleeves, implement changes, run experiments, track outcomes, and iterate quick.

Key Responsibilities
Core SEO Execution
- Own and drive organic search rankings and quality traffic growth as the primary goal of this role - not just visibility, but traffic that converts
- Conduct keyword research, search intent mapping, and content gap analysis focused on high-intent, high-relevance queries




- Execute on-page SEO: meta tags, headers, internal linking, schema markup, content optimization
- Perform technical SEO audits - crawlability, indexation, site speed, Core Web Vitals, mobile usability, canonicalization
- Manage and maintain XML sitemaps, robots.txt, redirects, and structured data implementation
- Collaborate with content and design teams to optimize existing pages and new content for search performance
- Monitor rankings, organic traffic quality (engagement, bounce rate, conversions), and overall performance using tools like Google Search Console, GA4, Ahrefs/SEMrush/Screaming Frog

Backlinking & Off-Page SEO
- Build and execute link-building campaigns - guest posting, HARO/journalist outreach, resource-page link building, broken-link building, digital PR
- Identify and prioritize link prospects based on domain authority, relevance, and topical fit
- Run outreach at scale (email sequences,

📌 SEO Associate (Mumbai)
🏢 Truemeds
📍 Mumbai