Head of Sales & Business Development

Metal Surface Preparation | Metal Pretreatment | Metal Cleaning & Degreasing

Company: REFA Chemical Industry
Location: Noida / Greater Noida, Uttar Pradesh
Experience: 15-25 Years
Employment: Full-time | Senior Management
Reporting To: Director / Managing Director
About the Role
REFA is looking for an experienced Head of Sales & Business Development to take complete challenge of our industrial sales function and lead the company's next phase of growth.

This position is strictly for candidates with prior Sales Head / senior sales leadership experience in Metal Surface Preparation, Metal Pretreatment, and Industrial Metal Cleaning & Degreasing Chemicals.

Candidates from general chemical sales, FMCG, pharma, consumer products, trading or unrelated industries should not apply.

Key Responsibilities
Take complete ownership of Sales & Business Development.
Analyse the existing sales organization within the given time frame.
Improve the productivity and sales performance of the existing sales team.
Set and monitor salesperson targets, KPIs,



territories, pipelines and account plans.
Coach and guide the sales team on prospecting, technical selling, plant trials, follow-ups, negotiations and conversions.
Increase business from existing customers through account penetration and cross-selling.
Reactivate dormant and lost customers.
Acquire new industrial customers through plant visits, RFQs, samples and technical trials.
Develop business with OEMs, Tier-1/Tier-2 manufacturers and major engineering companies.
Drive product/brand approvals with major industrial OEMs.
Identify and appoint distributors/channel partners across industrial territories.
Recruit additional salespeople where commercially justified.
Establish professional sales reporting, forecasting and pipeline-management systems.
Monitor revenue, margins, collections, recent customers, conversions and salesperson productivity.
Build a scalable pan-India sales organization.
Product

📌 Head of Sales (Noida)
🏢 Refa Chemical Industry
📍 Noida