The Role
As our Performance Marketing Specialist, you will be responsible for planning, executing, managing and scaling performance marketing campaigns across Meta (Facebook & Instagram), Google Ads and other relevant platforms.

You will be expected to work independently, identify opportunities, test aggressively, understand what is working and what isn't, and continuously improve campaign performance.

The ideal candidate is someone who is highly analytical, commercially minded, proactive and hungry to grow — someone who looks at a campaign and immediately starts thinking about how to make it better.

What You'll Do
Develop and execute performance marketing strategies focused on revenue growth, customer acquisition and profitable scaling.
Plan, launch and optimise campaigns across Meta, Google Ads and other relevant advertising platforms.
Take complete ownership of campaign performance — from strategy and planning through execution, optimisation and reporting.
Manage advertising budgets responsibly and continuously optimise towards key business metrics such as ROAS, CAC,



conversion rate, revenue and contribution margin.
Analyse campaign, customer and website data to understand what is driving sales and what is holding growth back.
Continuously test recent audiences, creatives, offers, landing pages, campaign structures, bidding strategies and funnels.
Work closely with the creative team to identify what types of ads, messaging and content actually drive conversions.
Translate performance data into actionable creative briefs and testing ideas.
Monitor campaigns regularly and proactively take corrective action when performance changes — without waiting to be told.
Identify opportunities to scale winning campaigns while controlling acquisition costs.
Build and maintain accurate tracking using tools such as Meta Pixel, Google Analytics, Google Tag Manager, UTM tracking and conversion tracking.
Maintain a clear understanding of the complete customer journey — from ad impr

📌 Performance Marketing Executive (Bengaluru)
🏢 SimpleObjectz
📍 Bengaluru