Performance Marketing Specialist – Meta Ads & Google Ads
Position: Performance Marketing Specialist
Experience: 2–5 Years
Employment Type: Full time
Department: Digital Marketing / Performance Marketing
About the Role
We are looking for a data-driven Performance Marketing Specialist with robust hands-on expertise in Meta Ads and Google Ads. The ideal candidate should be capable of independently planning, launching, optimizing, scaling, and reporting paid advertising campaigns with a solid focus on lead generation, customer acquisition, CPL, CPA and ROAS.
This is a hands-on role for someone who understands that performance marketing is not just about generating clicks or cheap leads—it is about generating quality leads and measurable business results.
Key Responsibilities
Plan, launch, manage and scale campaigns across Meta Ads – Facebook & Instagram and Google Ads*.
Manage different campaign objectives including:
Lead Generation
Sales / Conversions
Website Traffic
Remarketing
Brand Awareness
WhatsApp Lead Generation
Build complete campaign structures including campaigns, ad sets/ad groups, audiences, keywords, creatives and landing-page strategies.
Conduct detailed audience research, keyword research and competitor analysis*.
Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns.
Build and optimize Meta campaigns using:
Broad targeting
Interest targeting
Custom Audiences
Lookalike Audiences
Retargeting
Continuously monitor and improve:
CPL
CPA
CPC
CTR
Conversion Rate
ROAS
Lead Quality
Cost per Qualified Lead
Identify underperforming campaigns and take corrective action quickly.
Scale winning campaigns without unnecessarily increasing acquisition costs.
Work closely with designers and content teams to develop high-converting ad creatives, hooks, copy and offers*.
Conduct systematic A/B testing* of creatives, audiences, landing pages, headlines, offers and camp