Role Summary
Responsible for planning and executing end-to-end marketing activities for real estate projects, from project understanding and positioning to launch, lead generation, collateral management, channel partner engagement and performance reporting.

Key Responsibilities
Understand location, market, product, amenities, specifications, USPs, competition and target audience.
Develop product positioning, campaign concepts and quarterly marketing plans with budgets.
Coordinate with creative agencies for brochures, flyers, site plans, unit layouts, walkthroughs, videos, OOH, signage, newspaper ads and digital creatives.
Manage project launch activities and ensure all collaterals and communication are accurate and delivered within TAT.
Plan and monitor Google, Meta, YouTube, portals and other performance marketing campaigns.
Track enquiries, lead quality, CPL, site visits, enquiry-to-visit ratio and campaign performance.
Coordinate website, landing pages, CRM, API, chatbot and marketing automation requirements.
Support Channel Partner workshops, CP kits,



presentations, communication and brokerage/incentive plans.
Coordinate with Sales & Pre-Sales teams for sales presentations, scripts, product training and customer communication.
Manage site branding, experience centre, sample flat, scale model, hospitality and customer-facing collaterals.
Prepare project/campaign-wise analytical reports and quarterly marketing reviews.
Monitor marketing budgets, vendor performance and ROI.
Account management/Developer Management.

Qualification & Skills
MBA/PGDM – Marketing preferred.
4-6 years of real estate marketing experience.
Strong project coordination and analytical skills.
Good understanding of digital marketing, CRM, real estate sales funnel and marketing collaterals.
Excellent communication, presentation and vendor-management skills.
Solid attention to detail and ability to manage multiple activities simultaneously.

📌 Marketing Manager (Hyderabad)
🏢 NKlusive
📍 Hyderabad