Performance Marketing Manager — D2C
Meta Ads · Google Ads · Shopify (D2C)
Healthy Master · Bengaluru, Karnataka · Full-time, On-site · 2–4 years experience
About the Role
We’re looking for a hands-on performance marketer to own paid customer acquisition for our D2C business. You’ll plan, launch and scale campaigns across Meta and Google to profitably drive traffic and sales to our Shopify store — living in the numbers and turning spend into efficient, repeatable growth. You’ll work closely with the performance lead and the creative team.
What You’ll Do
• Meta Ads: Plan, build and scale Facebook & Instagram campaigns end-to-end — prospecting, retargeting and Advantage+ Shopping — with continuous audience and creative testing.
• Google Ads: Run Search, Shopping, Performance Max, YouTube and Demand Gen campaigns; own keyword strategy and product-feed quality in Merchant Center.
• Shopify / D2C store: Drive profitable traffic and sales to our Shopify store; align campaigns with landing pages, offers and the funnel, and partner on CRO and AOV initiatives.
• Budget & pacing:
Own daily budgets, bids and pacing across channels to hit ROAS, CAC and blended MER targets.
• Creative collaboration: Brief designers and video editors, and run structured A/B tests on hooks, formats and angles to keep the creative pipeline fresh.
• Measurement & reporting: Build clear dashboards (GA4, Shopify, Meta & Google) and turn data into weekly insights and next actions.
• Tracking & attribution: Own Pixel / Conversions API, GA4 and UTM hygiene; keep tracking accurate and attribution sensible.
• Stay ahead: Track platform changes, benchmarks and competitor activity, and bring recent tests and channels to the table.
What You’ll Own (KPIs)
Blended ROAS / MER · Customer Acquisition Cost (CAC) · new-customer acquisition · spend efficiency · contribution to D2C revenue.
What We’re Looking For
• 2–4 years hands-on managing Meta and Google ad accounts, ideally for a D2C or e-commerce brand.
• A track re