Job Description
Experience: 6–9+ years
nLocation: Hyderabad
nWork Mode: Work From Office
nPurpose of the Role
nWe are looking for a senior, hands-on Digital Growth & Inbound professional to build and own ETI's inbound business-generation engine.
nThe person should be capable of converting our technology capabilities into:
nDigital visibility → qualified traffic → inbound leads → sales meetings → opportunities → measurable pipeline/revenue.
nThis is not primarily a social-media, branding or campaign-management position.
nKey Responsibilities
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Own ETI's B2B digital growth and inbound strategy.n
Develop digital positioning for our technology services.n
Own website, service-page and landing-page strategy.n
Define SEO direction and organic-growth targets.n
Build and optimize the inbound lead-generation funnel.n
Own CRO and conversion tracking.n
Work with SEO/content resources on search-driven content.n
Develop LinkedIn B2B marketing strategy.n
Develop paid-media strategy when appropriate.n
Build email nurturing and marketing-automation programs.n
Develop ABM campaigns where relevant.n
Work closely with Sales/Presales on MQL/SQL definitions and lead handoff.n
Measure marketing-generated meetings, prospects, pipeline and revenue.n
Own GA4, Search Console, CRM and marketing attribution.n
Conduct competitor and market analysis.n
Build and eventually manage the digital growth function.n
nRequired Experience
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6–9+ years of digital/growth marketing experience.n
Solid B2B technology/IT-services/SaaS experience preferred.n
Demonstrated inbound lead-generation experience.n
Strong SEO understanding.n
Website/CRO experience.n
Google Ads and LinkedIn Ads understanding.n
GA4 and Google Search Console.n
CRM/marketing-automation exposure.n
Solid understanding of B2B sales funnels.n
Excellent analytical capability.n
Excellent written and spoken English.n
Comfortable working di