Company Description
Whatworks is a results-driven digital marketing agency dedicated to helping businesses grow and thrive in the digital landscape. We specialize in creating customized digital marketing strategies across social media marketing, content creation, SEO, PPC, branding, and digital growth.
With a strong focus on creativity, strategy, research, and measurable outcomes, we help brands build meaningful connections with their audiences, increase engagement, and achieve sustainable growth. At Whatworks, we believe great marketing starts with understanding people, identifying what works, and turning insights into impactful digital experiences.
We offer a team-oriented, fast-paced environment where marketing professionals can contribute ideas, take ownership of their work, and continuously develop their skills.

Role Description
This is a full-time, on-site role based in Hyderabad for a Social Media Marketing Specialist.
The ideal candidate will be responsible for managing the day-to-day social media presence of multiple brands, with a strong focus on content research,



ideation, scripting, copywriting, content planning, posting, and organic social media growth.
You will research industries and competitors, identify relevant trends and content opportunities, develop creative content ideas, write engaging scripts and captions, plan content calendars, coordinate with creative teams, and ensure content is published effectively across platforms such as Instagram, Facebook, LinkedIn, and X.
The role also involves contributing to client social media strategies, analyzing content performance, and supporting broader digital marketing and campaign initiatives. Basic exposure to paid social media campaigns and ad creatives is an advantage, but this is primarily a content-first and organic social media-focused role.

Key ResponsibilitiesContent Research & Ideation
Conduct in-depth research on industries, competitors, target audiences, social media trends, and high-perform

📌 Social Media Marketing Specialist (Hyderabad)
🏢 What Works
📍 Hyderabad