Job DescriptionJob Title: Digital Sales - Group Lead
NReports to: MD.
NLocation: Bandra (East), Mumbai
NRole Overview
nTheDigital Sales - Group Lead is responsible for driving revenue growth through the sale of creative digital advertising solutions across Mid-Day news platforms. You will lead the charge in identifying market trends, building relationships with top-tier agencies and brands, and developing custom content strategies that respect our editorial integrity while delivering high ROI for clients.
NKey Responsibilities
n1. Revenue Generation & Strategy
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Direct Sales: Own the full sales cycle from prospecting to closing for high-value accounts. N
Portfolio Management: Manage and grow a diverse portfolio of clients, including local businesses, national brands, and programmatic partners. N
Yield Optimization: Collaborate with the operations team to maximize eCPM (effective cost per mille) across all digital inventory. N

n2. Product & Solution Development
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Native Advertising:



Work with the editorial/creative studio to sell "sponsored content" that aligns with the newsroom's voice. N
Multi-Channel Campaigns: Sell across display, newsletters, podcasts, video, and social media extensions. N
Data-Led Selling: Utilize first-party data and audience segments (CDP/DMP) to offer hyper-targeted solutions to advertisers. N

n3. Strategic Partnerships
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Agency Relations: Maintain solid ties with media buying agencies and independent trading desks. N
Programmatic Oversight: Manage relationships with SSPs (Supply Side Platforms) and oversee Private Marketplace (PMP) deals. N

n4. Leadership & Analytics
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Performance Tracking: Monitor KPIs using tools like Google Ad Manager, GA4, or HubSpot. N
Market Intelligence: Stay ahead of industry shifts such as the phase-out of third-party cookies and the rise of AI in advertising. N

nRequired Skills & Qualifications
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Experience: 5+ years in digital

📌 Digital Sales Lead Alibag
🏢 Mid Day
📍 Alibag