31 Aug
|
Pinnacle
|
West Bengal
31 Aug
Pinnacle
West Bengal
Position Name: Lead Generation & Campaign Executive Company: Pinnacle Future Build Pvt. Ltd. Location: Durgapur / Jaipur Work Mode: Onsite Employment Type: Full time Industry: BIM (Building Information Modeling)About the Role Pinnacle Future Build Pvt. Ltd. is looking for a results-driven Lead Generation & Campaign Executive to plan and execute targeted B2 B campaigns, generate qualified leads, and contribute to business pipeline growth. The ideal candidate will have strong experience in B2 B lead generation, campaign management, prospect research, database building, and multi-channel outreach. The role requires close collaboration with Sales, Business Development, and Marketing teams to convert targeted prospects into qualified meetings and business opportunities. Key Responsibilities Plan and execute B2 B lead-generation campaigns across target industries, geographies, and services. Research and identify target accounts, key decision-makers, and relevant prospects. Build, segment, and maintain accurate, high-quality prospect databases. Execute multi-channel campaigns across Email,
Linked In, Digital Advertising, Webinars, Events, and Outbound Outreach. Develop targeted and Account-Based Marketing (ABM) campaigns in coordination with Sales and Business Development teams. Ensure leads are properly captured, qualified, assigned, and tracked in CRM/Salesforce. Monitor Sales follow-up and lead progression across MQL → SQL → Opportunity → Pipeline. Track key campaign metrics, including response rates, meetings generated, conversions, CPL, pipeline contribution, and ROI. Conduct A/B testing and continuously optimize target audiences, messaging, and campaign performance. Maintain accurate campaign data, lead-source attribution, and strong CRM hygiene. Required Skills & Experience5–7 years of experience in B2 B lead generation, demand generation, or campaign management. Strong understanding of the B2 B sales and marketing funnel. Hands-on experience with email, Linked In,
📌 Lead Generation (West Bengal)
🏢 Pinnacle
📍 West Bengal