Job DescriptionABOUT THE ROLE
NAdfactors PR is India's largest PR agency, working with clients across every sector – from legacy conglomerates to disruptive startups. We're looking for a Creative Director (Copy) to lead the thinking and writing that turns client problems into ideas people actually talk about, not just campaigns people are asked to notice.
NThis isn't a traditional ATL writing job. You'll be expected to build integrated ideas where earned attention is the starting point, not an afterthought. Digital-first thinking will drive most of the work, but occasionally you may also need to craft your earned-first thinking into film, print and OOH when the idea calls for it.
NWHAT YOU'LL ACTUALLY DO
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Lead copy and creative thinking across a wide spread of clients and categories N
Build integrated campaign ideas that start with what will earn attention (media, culture, conversation) and work backwards into the right format N
Bring a real understanding of how AI is changing the craft of creativity, and use it to make work sharper and faster N




Push every brief past the obvious category response N
Partner closely with the Creative Head and account teams to shape ideas from problem to execution N

nWHAT YOU NEED TO BRING
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12+ years of experience across top-tier network or independent agencies, with real ownership of the creative product N
A track record of having led at least a couple of large integrated campaigns. You should know what it takes to build a single idea that works across TV, digital and earned simultaneously N
Fluency in current media – you should already be thinking in formats, platforms and behaviours that didn't exist five years ago N
Robust point of view onhow AI fits into the creative process N
Writing that's sharp enough to lead by example, not just direct from a distance N

nDETAILS
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Location: Mumbai (full time, in-office) N
Reports to: Creative Head N

nPlease share your updated CV

📌 Creative Director Copy Alibag (India)
🏢 Adfactors PR
📍 India