Job DescriptionABOUT THE ROLE
nAdfactors PR is India's largest PR agency, working with clients across every sector – from legacy conglomerates to disruptive startups. We're looking for a Creative Director (Copy) to lead the thinking and writing that turns client problems into ideas people actually talk about, not just campaigns people are asked to notice.
nThis isn't a traditional ATL writing job. You'll be expected to build integrated ideas where earned attention is the starting point, not an afterthought. Digital-first thinking will drive most of the work, but occasionally you may also need to craft your earned-first thinking into film, print and OOH when the idea calls for it.
nWHAT YOU'LL ACTUALLY DO
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Lead copy and creative thinking across a wide spread of clients and categoriesn
Build integrated campaign ideas that start with what will earn attention (media, culture, conversation) and work backwards into the right formatn
Bring a real understanding of how AI is changing the craft of creativity, and use it to make work sharper and fastern




Push every brief past the obvious category responsen
Partner closely with the Creative Head and account teams to shape ideas from problem to executionn

nWHAT YOU NEED TO BRING
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12+ years of experience across top-tier network or independent agencies, with real ownership of the creative productn
A track record of having led at least a couple of large integrated campaigns. You should know what it takes to build a single idea that works across TV, digital and earned simultaneouslyn
Fluency in current media – you should already be thinking in formats, platforms and behaviours that didn't exist five years agon
Robust point of view on how AI fits into the creative processn
Writing that's sharp enough to lead by example, not just direct from a distancen

nDETAILS
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Location: Mumbai (full time, in-office)n
Reports to: Creative Headn

nPlease share your updated CV with Shwetha Ha

📌 Creative Director Copy Raigarh
🏢 Adfactors PR
📍 Raigarh