Digital Marketing Executive – Job Description

Job Title: Digital Marketing Executive
Department: Digital Marketing
Experience: 1–3 Years
Location: Ludhiana
Employment Type: Full-Time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across various online platforms. The candidate will be responsible for improving brand visibility, generating quality leads, increasing website traffic, and supporting overall business growth.

Key Responsibilities
Plan and execute digital marketing strategies and campaigns.
Manage Meta Ads (Facebook & Instagram) and Google Ads campaigns.
Conduct keyword research and coordinate with the SEO team for website growth.
Manage social media platforms and ensure regular content posting.
Monitor campaign performance, analyze data, and optimize campaigns for better ROI.
Generate and manage quality leads through paid and organic channels.
Prepare daily/weekly/monthly performance reports.
Conduct competitor and market research to identify new opportunities.
Coordinate with the graphic design, content, SEO, and sales teams.
Track website traffic, conversions, engagement,



and other important marketing metrics.
Stay updated with the latest digital marketing trends, tools, algorithms, and advertising policies.
Assist in developing content and promotional strategies for different brands and clients.

Required Skills
Hands-on knowledge of Meta Ads Manager and Google Ads.
Basic understanding of SEO, SEM, SMM, and Google Analytics.
Valuable knowledge of social media marketing.
Solid analytical and problem-solving skills.
Positive communication and teamwork skills.
Ability to manage multiple campaigns and deadlines.
Knowledge of Canva and basic content creation will be an added advantage.

Key Performance Areas
Lead generation and lead quality.
Campaign performance and ROI.
Website traffic and conversions.
Social media growth and engagement.
Timely reporting and campaign optimization.
Achievement of monthly digital marketing targets.

Preferred Candidate

Candidates who are target-oriented, creative, analytical, proactive, and willing to learn will be preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Ludhiana
🏢 Cyberframe Infotech
📍 Ludhiana