Key Responsibilities
Develop and implement effective SEO strategies to improve website rankings and organic traffic.
Perform keyword research, competitor analysis, on-page and off-page SEO.
Optimize website content, meta titles, descriptions, headings, URLs, internal linking, and other SEO elements.
Handle Google Business Profile (Google My Business) optimization and local SEO activities.
Create and manage Google Ads and social media advertising campaigns.
Manage social media platforms including Facebook, Instagram, YouTube, and other relevant platforms.
Plan and execute content marketing strategies for websites and social media.
Monitor website traffic, rankings, leads, and campaign performance using tools such as Google Analytics and Google Search Console.
Identify SEO issues and coordinate website improvements.
Build quality backlinks and manage off-page SEO activities.
Prepare regular performance reports and suggest improvements based on data.
Stay updated with the latest Google algorithm updates, SEO trends, and digital marketing techniques.