A sales representative promotes and sells a company's products or services. They act as the primary link between the business and clients, prospecting leads, delivering presentations, and closing deals. Their goal is to drive revenue while ensuring customer satisfaction and building long-term portfolio loyalty. [1, 2, 3]Key Responsibilities
Prospecting & Lead Generation: Identifying current clients through cold calling, networking, and lead lists.
Product Knowledge: Mastering the features of the products/services to explain their value clearly and address objections.
Deal Negotiation: Discussing pricing, finalizing contracts, and closing sales.
Account Management: Maintaining post-sale relationships to ensure customer satisfaction and encourage repeat business.
Reporting: Using CRM software to track progress, manage data, and report on sales targets.