A Customer Relationship Manager (CRM) in a real estate company is mainly responsible for handling customers after the lead/booking stage, maintaining relationships, and ensuring a smooth customer experience until possession and beyond.
Customer Relationship Manager – Job Description
Key Responsibilities:
Handle customer enquiries and provide project-related information.
Maintain regular communication with customers after booking.
Coordinate with Sales, Accounts, Legal, Documentation and Project teams.
Assist customers with booking forms, agreements, payments and documentation.
Track payment schedules and send timely reminders.
Resolve customer queries and complaints professionally.
Maintain accurate customer records in the CRM system.
Provide regular updates regarding construction, possession and other project developments.
Coordinate site visits and customer meetings when required.
Ensure timely resolution of customer issues.
Maintain strong long-term relationships with customers.
Collect customer feedback and share significant concerns with management.
Support referral and repeat-business opportunities.
Skills Required
Excellent communication skills
Good knowledge of MS Excel/CRM software
Solid follow-up and coordination skills
Customer-handling and problem-solving ability
Skilled and positive attitude
Positive documentation and reporting skills
Real estate experience preferred
Main Objective
To ensure customer satisfaction, smooth coordination, timely communication, and a positive customer journey from booking to possession.