Technical skills:
1–3 years of hands-on experience in Meta/Facebook Ads.
Solid knowledge of Meta Ads Manager and Business Manager.
Good understanding of audience targeting, retargeting, lookalike audiences, and funnel strategies.
Knowledge of Meta Pixel, conversion tracking, and analytics.
Robust analytical and problem-solving skills.
Ability to manage advertising budgets effectively.
Valuable understanding of ad copy, creatives, and A/B testing.
Knowledge of Google Analytics/GA4 will be an added advantage.