The Area Sales Executive (Off-Trade) is responsible for driving sales growth, expanding market presence, and strengthening relationships with distributors, retailers, liquor stores, contemporary trade outlets, and key off-trade accounts. The role focuses on achieving sales targets, ensuring product availability, and executing sales strategies within the assigned territory.
Key Responsibilities
Achieve monthly and annual sales targets for the assigned territory.
Develop and manage relationships with distributors, liquor retailers, wine shops, contemporary trade outlets, and key off-trade customers.
Ensure product availability, visibility, and optimum stock levels across retail outlets.
Identify recent business opportunities and expand market coverage.
Monitor competitor activities, pricing, and market trends to enhance sales performance.
Coordinate with distributors to improve secondary sales and collections.
Execute trade promotions, merchandising activities, and brand visibility initiatives.
Qualifications
Graduate in any discipline (MBA preferred).
3–6 years of experience in the Alcoholic Beverage (Alco-Bev) industry, specifically in Off-Trade Sales.
Valid driving license and willingness to travel extensively.