Sr Social Media Manager

Experience: 5- 7 years

Role Purpose

Own DT's social media strategy, editorial calendar and digital brand presence across platforms, with responsibility for brand visibility, engagement, community growth and social-led demand.

Responsibilities
Build annual/quarterly social strategy.
Own monthly content calendar.
Develop content pillars.
Brief Creative/Copy/Video teams.
Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
Coordinate shoots.
Manage influencers/creators where required.
Analyse social performance.
Identify trends and prospects.
Collaborate with Performance for creative testing.
Collaborate with ORM for sentiment and reputation.
Ensure DT's social presence reflects luxury positioning.

KPIs
Reviewed Monthly
Reach, Engagement rate, Video views/completion, Saves & shares, Follower quality/growth
Reviewed Quarterly
Content output, Creative testing, Social-driven enquiries, Share of voice, Brand/social growth

Key: This role will be the owner for social strategy and content performance.

This role involves 6 days working - Monday to Saturday, with 3 days Travel in a week and Extended working hours

📌 Senior Social Media Manager Mumbai
🏢 Della Resorts
📍 Mumbai