Social Content Strategist

Level:Individual Contributor, hands-on

Experience:4-5 years

Reports to:Chief Strategy Officer & CEO/ Relevant client lead

Works closely with:Creative & Content team, Junior Social Media Resource, Client Partnerships

Role Summary

Owns the performance of MediaJenie's and its clients' social media handles - calendar, content ideas, briefs, research, and diagnosis - across B2B and B2C accounts. This is a hands-on, individual-contributor role, not a delegator or people-manager position. The Creative team produces the final asset; the Junior Social Media Resource executes posting, DMs, and reporting logistics. This role decides what happens and why, and is accountable for whether it works.

This role is judged on outcomes - followers, engagement, and social-attributed leads/sales - not on activity or output volume.

Core Responsibilities

1. Research & Listening
- Conduct audience research, competitive content analysis, and category/social listening (Reddit, X, LinkedIn discussions, comments, review sites etc)



to generate strategic hypotheses before ideation begins
- Track competitor and creator activity to identify saturating formats and emerging opportunities
- Own this data/research responsibility end-to-end - may execute personally or direct the Junior SM Resource to pull it, but accountability for accuracy and use stays with this role

2. Strategy & Content Ideation
- Develop content series and concepts rooted in audience psychology and cultural tension - not platform trends or generic best practices
- Build reusable creative devices/formats that scale into a series, not one-off ideas
- Adapt concepts correctly across objectives - awareness, leads, sales - and across B2B/B2C client types

3. Briefing
- Write scripts and shot-level briefs specific enough that the Creative team can polish and produce without needing to reinterpret intent
- Every brief should define the hook, narrative arc, emotional trigger, CTA, and the specific metric

📌 Social Content Strategist (Bengaluru)
🏢 MediaJenie
📍 Bengaluru