Job Description - Performance Marketer

Job Title: Performance Marketer

Location: Malviya Nagar, Jaipur (Work from Office)

Experience Required: 1.5-3 Years

Employment Type: Full-time

About the Role:
You will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels while collaborating closely with the creative and content teams.

Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads(Search, Display, Performance Max, Shopping, and YouTube).
- Develop campaign strategies focused on lead generation, sales, and customer acquisition.
- Monitor and optimize campaign performance based on KPIs such as ROAS, CPA, CPC, CTR, and Conversion Rate.
- Perform audience research, segmentation, and remarketing to maximize campaign performance.
- Conduct A/B testing on creatives, ad copy, landing pages, and audience targeting.
- Track and analyze campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and Meta Pixel.




- Manage advertising budgets efficiently while ensuring maximum ROI.
- Work closely with designers and content creators to develop high-performing creatives and ad copies.
- Generate weekly and monthly performance reports with actionable insights.
- Stay updated with platform updates, digital marketing trends, and industry best practices.

SEO Responsibilities:
- Perform keyword research and competitor analysis.
- Execute on-page SEO optimization for websites and landing pages.
- Monitor website performance using Google Search Console and Google Analytics.
- Coordinate with content teams to improve organic visibility and rankings.
- Understand technical SEO fundamentals and recommend improvements where required.

Required Skills & Qualifications:
- 1.5-3 years of relevant experience in Performance Marketing.
- Prior experience working with Digital Marketing Agencies and/ or E-commerce Brands is mandatory.
- Robust hands-on experienc

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