31 Aug
|
Prolife Cancer Centre & Research Institute
|
Pune
31 Aug
Prolife Cancer Centre & Research Institute
Pune
Job Overview
This role is suitable for both freshers eager to build a career in digital marketing and experienced SEO professionals looking to grow in the healthcare industry.
Key Responsibilities
- Manage and optimize Google Business Profiles (GBP) for hospital locations and doctors.
- Improve local SEO performance through citation management and directory listings.
- Monitor and enhance online reputation by supporting patient review strategies.
- Conduct keyword research focused on healthcare services, treatments, symptoms, and specialist doctors.
- Optimize website content, landing pages, blogs, and service pages for search engines.
- Collaborate with content writers, designers, and healthcare teams to create SEO-friendly content.
- Perform on-page SEO activities including meta tags, internal linking, image optimization, and schema implementation.
- Conduct technical SEO audits to identify and resolve website issues such as crawl errors, broken links, and indexing problems.
- Work with developers to improve website speed, mobile responsiveness, and Core Web Vitals.
- Track website performance using Google Analytics 4, Google Search Console, and other SEO tools.
- Monitor keyword rankings, organic traffic, and conversion performance.
- Prepare monthly SEO performance reports and provide actionable recommendations.
Required Skills & Qualifications
- Freshers with strong knowledge of SEO fundamentals are encouraged to apply.
- 1-5 years of SEO experience preferred.
- Bachelor's degree in Marketing, Digital Marketing, Communications, IT, Computer Science, or a related field.
- Understanding of on-page SEO, off-page SEO, local SEO, and technical SEO.
- Familiarity with Google Analytics, Google Search Console, Google Business Profile, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
- Strong analytical and problem-solving skills.
- Valuable written and verbal communication skills.
- Ability to work independently and as part of a team.
Preferred Qualificatio
📌 SEO Executive (Pune)
🏢 Prolife Cancer Centre & Research Institute
📍 Pune