Role & responsibilities
Plan, execute, and optimize B2B paid campaigns across LinkedIn Ads, Google Ads, Display, PPC, and retargeting channels.
Drive lead generation and demand-generation campaigns targeting relevant B2B decision-makers and buyer personas.
Manage campaigns for brand awareness, content promotion, events, lead generation, and remarketing.
Support ABM and targeted account campaigns aligned with Sales, ICPs, and business priorities.
Optimize budgets, targeting, bidding, creatives, CTAs, and landing pages through continuous A/B testing.
Track and improve key metrics including CTR, CPC, CPM, CPL, conversion rate, MQLs, and lead quality.
Ensure proper UTM tracking, conversion tracking, attribution, and CRM/marketing automation integration.
Collaborate with Sales, Content, Design, and Website teams to execute and optimize campaigns across multiple markets.





Preferred candidate profile
Hands-on: Comfortable setting up and managing campaigns themselves rather than only coordinating with agencies.
Data-driven: Able to interpret campaign data and translate it into actionable decisions.
B2B-oriented: Understands that B2B marketing is about reaching the right decision-makers, not simply generating traffic or impressions.
Commercially aware: Focused on lead quality, pipeline contribution and ROI.
Experimentative: Willing to test recent audiences, channels, formats and campaign approaches.
Globally minded: Comfortable building campaigns for different markets, buyer profiles and geographies.

📌 Marketing Associate Gurugram (India)
🏢 ZIGRAM
📍 India