ABOUT THE ROLE

We are looking for a results-driven Digital Marketing Specialist with deep, hands-on expertise in Meta Ads (Facebook & Instagram) and Google Ads. In this role, you will own paid media strategy end-to-end — from audience research and campaign architecture to creative testing, optimization, and performance reporting. You will be the go-to expert for driving qualified traffic, generating leads, and maximizing return on ad spend (ROAS) across our digital channels.

KEY RESPONSIBILITIES

Meta Ads (Facebook & Instagram)
- Plan, build, and manage Meta ad campaigns across Awareness, Consideration, and Conversion objectives.
- Design precise audience segments using Core Audiences, Custom Audiences, and Lookalike Audiences.
- Implement and audit Meta Pixel, Conversions API (CAPI), and event tracking for accurate attribution.
- Lead A/B and multivariate tests on creatives, copies, CTAs, and landing pages to improve CTR and ROAS.
- Monitor campaign performance daily; optimize bids, budgets, placements, and ad sets proactively.
- Stay current with Meta algorithm updates,



policy changes, and current ad formats (Reels Ads, Advantage+, etc.).

Google Ads (Search, Display, YouTube & Shopping)
- Develop and manage campaigns across Search, Display, Shopping, YouTube, and Performance Max.
- Conduct in-depth keyword research, competitor analysis, and negative keyword management.
- Write compelling ad copy with strong CTAs; optimize Quality Score, Ad Rank, and extensions.
- Set up and maintain conversion tracking via Google Tag Manager, Google Analytics 4 (GA4), and linked accounts.
- Manage Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) and manual bidding.
- Analyse Search Term Reports, Auction Insights, and Performance Max asset group data for ongoing refinement.

Cross-Channel & Strategic
- Manage monthly ad budgets across platforms efficiently, ensuring maximum ROI within approved spend.
- Build and present weekly/monthly performance dashboards w

📌 Digital Marketing Specialist (Wakad)
🏢 Grow India tech
📍 Wakad