Content Writer:
About the Role
The Content Writer at Gemius sits at the heart of the creative communications function. This is not a role for someone who just writes well - it is a role for someone who thinks strategically, understands brands deeply, and produces copy that serves a purpose beyond looking valuable on a page.
From high-converting ad copy and social media scripts to long-form content and campaign narratives, you will be writing across formats, brands, and audiences - simultaneously. You will work closely with brand strategists, creative strategists, designers, and performance marketing teams to ensure every piece of content is intentional, on-brand, and built to deliver results.
This role demands clarity of thought, speed of execution, and an obsession with quality - in that order.
Key Responsibilities
Copywriting & Content Creation
- Develop strong ad hooks, CTAs, and performance-driven messaging tailored for paid campaigns on Meta, Google, and other platforms.
- Produce original ideas aligned with project briefs, brand tone, and target audience.
- Ensure consistency of messaging across all platforms and formats.
Conceptualisation & Creative Strategy
- Collaborate with brand strategists, creative strategists, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches.
- Contribute to advertising concepts and creative strategies aligned with brand objectives and audience insights.
- Create content outlines, campaign narratives, and storyboards to visualise and present ideas effectively.
- Actively contribute to influencer campaign concepts and collaboration messaging strategies.
Brand Understanding & Alignment
- Maintain a deep understanding of each brand's voice, tone, positioning, and communication guidelines.
- Ensure all content aligns with brand identity, values, and long-term strategy without deviation.
Performance & Optimisation
- Write content with a performance-first mindset - engagement, CTR, and conve
📌 Content Writer (Surat)
🏢 Gemius
📍 Surat