We are looking for an experienced Performance Marketing Manager / Meta Ads Specialist to take ownership of paid customer acquisition for our growing D2C consumer products business.

This is a hands-on performance role focused primarily on Meta Ads, e-commerce sales, CAC, ROAS and scaling.

This is NOT a social media posting, SEO or general digital marketing position.

What you will own
- Meta/Facebook/Instagram Ads
- Campaign strategy and daily optimisation
- Creative testing and scaling
- D2C e-commerce acquisition
- Pixel and Conversion API tracking
- Retargeting and prospecting
- Funnel optimisation
- CAC / CPA / ROAS analysis
- Website purchase campaigns
- Scaling winning campaigns
- Coordination with video editors/content creators for performance creatives
- Daily and weekly performance reporting




- 3+ years hands-on Meta Ads experience
- Proven D2C/e-commerce advertising experience
- Experience managing meaningful monthly ad budgets
- Strong understanding of CAC, ROAS, AOV and conversion rate
- Experience with Meta Pixel and CAPI
- Ability to analyse creatives, not just campaign settings
- Experience scaling campaigns while maintaining profitability
- Strong understanding of COD/RTO challenges in Indian e-commerce

Robust preference
- Kitchen appliances
- Home appliances
- Consumer products
- D2C brands
- High-ticket products
- WooCommerce/Shopify businesses

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Senior Performance Marketing Manager (Gujarat)
🏢 Abhi Jalar
📍 Gujarat