Key Responsibilities
Develop and execute the overall SEO strategy for BellaVita across website, product pages, category pages and content.
Conduct keyword research, competitor analysis and identify prospects to improve organic visibility and rankings.
Handle on-page, off-page and technical SEO activities in coordination with relevant teams.
Optimise website content, product pages, meta titles, descriptions, internal linking and other SEO elements.
Monitor organic traffic, rankings, conversions and other SEO KPIs and provide actionable insights.
Work closely with the Content and Website teams to develop SEO-led content strategies.
Manage Google Search campaigns and Google Ads with a focus on acquisition, revenue and ROAS.
Work on Google Merchant Center, Shopping campaigns and Performance Max campaigns wherever required.
Analyse Google Ads performance and optimise campaigns based on search terms, audiences, creatives, budgets and conversion data.




Develop and execute CRM and retention strategies across the customer lifecycle.
Segment customers based on behaviour, purchase history, RFM, engagement and other relevant parameters.
Plan and execute campaigns across Email, WhatsApp, SMS, push notifications and other CRM channels.
Develop customer journeys for acquisition, onboarding, repeat purchase, cross-sell, upsell, win-back and reactivation.
Analyse customer cohorts, repeat purchase rate, retention, LTV, churn and campaign performance.
Work on CRM automation, triggered campaigns and personalised communication.
Collaborate with Brand, Performance Marketing, E-commerce, Content and Creative teams to execute integrated growth initiatives.
Continuously test and optimise SEO, Google and CRM campaigns to improve traffic, conversion, retention and revenue.
Prepare regular performance reports and identify opportunities for business growth.

📌 Seo + Crm + Google Digital Marketing Gurugram
🏢 Idam Natural Wellness
📍 Gurugram