Marketing Mix Models (MMM) , from data preparation to model building, validation, and business recommendations.• Design and implement
econometric/statistical models
(regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing
ROI .• Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity.• Mentor and guide junior team members in
MMM techniques , coding best practices, and business storytelling.• Drive
automation and scalability in modeling
pipelines and reporting dashboards.• Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches.• Proficiency in programming languages such as
Python and/or R.• Hands-on experience with
SQL
for data extraction and transformation
📌 Senior Data Scientist (Mumbai)
🏢 Genspark
📍 Mumbai
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