lead the visual and narrative brand strategy, driving user acquisition and translating complex medical or wellness concepts into engaging digital campaigns.
Role ResponsibilitiesStrategy & Vision:
Define and scale the overall creative and brand vision across all paid and organic channels.Performance Marketing:
Partner with growth and data teams to produce high-volume, data-driven performance creative (videos, ads, carousels) for platforms like Meta and Google.Team Leadership:
Hire, mentor, and manage cross-functional creative pods, including copywriters, designers, and video producers.Brand Compliance:
Ensure all marketing messaging remains medically or regulatory compliant without sacrificing emotional resonance or creative excellence.Production Workflows:
Build scalable production systems, templates, and sprint-based review cadences to accelerate speed to market.
Key QualificationsExperience:
8+ years in creative roles with leadership experience in a digital-first, D2C, or high-growth startup environment.Data Fluency:
Comfort reading performance dashboards (CPA, hook rates, CTR) and translating insights into actionable creative tests.Portfolio:
Proven track record of high-converting performance creative and solid brand storytelling.Healthcare Acumen:
Deep understanding of health tech, wellness, or pharmaceutical consumer behavior and regulatory landscapes.
📌 Creative Director (Mumbai)
🏢 TAAS Partners
📍 Mumbai
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