Job Description: Meta Ads Expert

Experience: 3+ Years

Job Type: Full-time

Department: Digital Marketing / Performance Marketing

About the Role

We are looking for a results-driven Meta Ads Expert with 3+ years of hands-on experience managing and scaling advertising campaigns across Facebook and Instagram.

The ideal candidate should have strong expertise in campaign strategy, audience targeting, creative testing, conversion optimization, retargeting, and performance analysis. You will be responsible for generating qualified leads, improving ROAS, and scaling successful campaigns while maintaining efficient acquisition costs.

Key Responsibilities

- Plan, create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Develop performance marketing strategies based on business goals, target audience, and customer journey.
- Conduct audience research and build:

- Cold audiences

- Lookalike audiences

- Custom audiences

- Retargeting audiences

- Manage campaigns for lead generation, conversions, website traffic, sales, and remarketing.
- Develop and execute A/B testing strategies for:

- Ad creatives

- Copy

- Headlines

- CTAs

- Audiences

- Placements

- Monitor key performance metrics including CTR, CPC, CPM, CPL, CPA, ROAS, conversion rate, and frequency.
- Identify underperforming campaigns and take corrective actions.
- Scale profitable campaigns while maintaining target CPA/CPL and ROAS.
- Work closely with the creative and content team to develop high-performing ad creatives.
- Analyze campaign data and provide actionable insights and recommendations.




- Set up and monitor Meta Pixel, Conversions API, events, and conversion tracking.
- Ensure accurate tracking through Meta Ads Manager, Google Analytics, and other analytics tools.
- Manage advertising budgets and allocate spend based on campaign performance.
- Prepare regular performance reports for management and clients.
- Stay updated with Meta Ads platform changes, policies, targeting options, and performance marketing trends.

Required Skills & Experience

- 3+ years of hands-on experience managing Meta Ads campaigns.
- Strong knowledge of Facebook Ads Manager / Meta Ads Manager.
- Proven experience managing and optimizing significant advertising budgets.
- Strong understanding of performance marketing and conversion funnels.
- Experience with lead generation and/or e-commerce campaigns.
- Strong knowledge of audience targeting, retargeting, lookalikes, and campaign scaling.
- Experience with Meta Pixel and Conversions API.
- Good understanding of conversion tracking and attribution.
- Strong analytical and data interpretation skills.
- Ability to identify campaign performance issues and implement solutions independently.
- Experience with A/B testing and creative optimization.




- Positive understanding of Meta advertising policies.
- Strong communication and reporting skills.

Preferred Qualifications

- Meta Blueprint certification is a plus.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience working with CRM systems and lead-quality tracking.
- Experience generating qualified B2B or high-ticket leads.
- Experience working with international/Gulf markets is a plus.
- Experience managing multiple accounts or campaigns simultaneously is preferred.

What We Are Looking For

We are looking for someone who can own Meta Ads performance, not just execute campaigns

The ideal candidate should be able to answer:

- Why is a campaign performing well or poorly?
- Which audience should we scale?
- Which creatives should we replace?
- How can we reduce CPL/CPA?
- How can we improve lead quality?
- When should we scale or stop a campaign?
- How can we increase ROAS without sacrificing volume?

Candidates with a proven track record of achieving measurable results are preferred.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated based on:

- Qualified leads / conversions generated
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- ROAS / ROI
- Conversion rate
- Campaign scalability
- Lead quality
- Budget efficiency
- Continuous improvement in campaign performance

You can also share your resume at "[email protected]"

Work Location: Hybrid remote in Indore, Madhya Pradesh (Indore)

📌 Meta Ads Expert (India)
🏢 Amionyx
📍 India