Job Description – Social Media Marketing Executive

Company: Sorich Organics Pvt. Ltd.
Brands: Tea Treasure & Sorich Organics
Location: Delhi NCR
Employment Type: Full-Time
Experience: 1–3 Years
Department: Marketing

About the Role

We are looking for a creative, proactive, and result-oriented Social Media Marketing Executive to manage and grow the social media presence of our brands. The ideal candidate should have hands-on experience in content planning, social media management, influencer marketing, and creating engaging content for FMCG/D2C brands.

Key Responsibilities

- Manage daily social media activities across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Develop and execute a monthly social media content calendar.
- Create engaging content ideas for Reels, posts, stories, carousels, and campaigns.
- Coordinate with graphic designers, video editors, photographers, and internal teams for content creation.
- Write engaging captions, hooks, CTAs, and social media copy.
- Plan and execute brand campaigns, product launches, festive campaigns, and promotional activities.
- Monitor social media trends, viral content, hashtags, and competitor activities.
- Identify opportunities to increase reach, engagement, followers, and brand awareness.
- Manage and coordinate with influencers and creators for collaborations.
- Handle influencer outreach, campaign coordination, deliverables, and performance tracking.
- Monitor comments, DMs, mentions, and customer interactions and coordinate with the customer-care team wherever required.
- Track and analyse social media performance using platform insights and prepare weekly/monthly reports.
- Work closely with the E-commerce and Marketing teams to support sales campaigns and product promotions.




- Coordinate social media content for Amazon, Flipkart, Shopify, and other marketplaces wherever required.
- Stay updated with the latest social media algorithms, trends, tools, and content formats.

Required Skills

- Solid knowledge of Instagram, Facebook, YouTube, LinkedIn, and social media marketing.
- Good understanding of Reels, short-form video content, storytelling, and content strategy.
- Excellent communication and copywriting skills.
- Basic knowledge of Canva and/or other creative tools.
- Understanding of influencer marketing and creator collaborations.
- Ability to analyse social media insights and performance metrics.
- Creative thinking with a strong understanding of FMCG/D2C audiences.
- Ability to manage multiple tasks and meet deadlines.
- Strong attention to detail and ownership of assigned work.

Preferred Qualifications

- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- 1–3 years of experience in social media marketing, preferably with an FMCG, D2C, Food, Beverage, Wellness, or Lifestyle brand.
- Candidates with a strong portfolio of social media work will be preferred.

Key Performance Indicators (KPIs)

- Growth in followers and organic reach.
- Engagement rate and content performance.
- Reel views and content reach.
- Influencer campaign performance.
- Website/product-page traffic generated through social media.
- Successful execution of campaigns and content calendar.
- Improvement in overall brand visibility and engagement.

What We’re Looking For

Someone who is creative, trend-aware, self-driven, and hands-on, with the ability to take an idea from concept to execution and contribute to the overall growth of the brand's digital presence.

Pay: From ₹20,000.00 per month

Work Location: In person

📌 Social media & digital marketing (India)
🏢 N9NE SHIRTS
📍 India