- Campaign Management: Plan and execute digital marketing, SEO/SEM, email, WhatsApp, and display advertising campaigns to support programs and fundraising.
- Paid Ads: Run targeted paid advertisements on platforms like Google and Facebook to drive donor acquisition and engagement.
- Social Media: Design, build, and maintain a robust day-to-day presence across social media channels.
- Content & SEO: Create, optimize, and manage web content, landing pages, and digital communication materials.
- Analytics & Reporting: Track key performance indicators (KPIs), return on investment (ROI), cost per lead (CPL), and web analytics to prepare regular strategy reports.
- Cross-functional Collaboration: Work closely with internal program, content, design, and fundraising teams for consistent messaging.