General Manager (Sales) — Khel Detergent & Home Care | Uttar Pradesh

Detergent/Home Care or closely related category leadership experience is mandatory.

About us: Moral Group of Companies (est. 2007) — 34 companies, 125+ offices, 1,500+ employees, 5 manufacturing facilities, spanning FMCG, Healthcare, Agriculture, Pharmaceuticals, Real Estate and more. Khel, our detergent/home-care brand, is entering its next growth phase — expanding distribution and retail presence across UP and Bihar, backed by the Group's own manufacturing capabilities.

The role: Own and drive Khel's overall sales strategy and P&L; across UP . Lead the ASM/TSI team, build the distribution network from the ground up in new territories, and shape how Khel scales as a challenger brand in a competitive, price-sensitive category. This is a leadership role at a formative stage significant ownership and long-term growth potential as the brand expands.

Key responsibilities:

- Own sales strategy, targets, and P&L; for the UP region
- Lead, mentor and manage the ASM/TSI/Sales Officer hierarchy across territories
- Drive distributor appointment and network expansion into new markets
- Build and execute go-to-market strategy for new territory launches
- Set and monitor secondary sales targets, schemes, and trade incentives
- Track competitor activity, pricing, and market trends across the region
- Build strong relationships with key distributors,



super-stockists and large retail accounts
- Recruit, train and build the regional sales team as the brand scales
- Report directly to leadership on territory performance, expansion progress, and market feedback
- Drive cost-efficient distribution and margin discipline in a low-margin category

What we need:

- 8–15 years of FMCG sales experience, with at least 3-4 years in a leadership/regional role
- Detergent/Home Care or General Trade-heavy category experience mandatory — not general FMCG
- Proven track record of building distribution networks from scratch in recent markets
- Strong existing network and market understanding of UP and/or Bihar
- Experience managing a multi-level field sales team (ASM + TSI layers)
- Strong strategic, analytical and P&L; ownership capability
- Excellent negotiation, leadership and stakeholder management skills
- Entrepreneurial mindset — comfortable building in a high-growth, less-structured environment

Applications without Detergent/Home Care or closely related category leadership experience will not be shortlisted.

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Pay: ₹62,389.72 - ₹127,897.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid time off

Work Location: In person

📌 General Manager (India)
🏢 moral group of companies
📍 India