Area Sales Manager (ASM) — Khel Detergent & Home Care | Uttar Pradesh & Bihar

Detergent/Home Care experience is mandatory — general FMCG applicants will not be considered.

About us: Moral Group of Companies (est. 2007) — 34 companies, 125+ offices, 1,500+ employees, 4 manufacturing facilities. Khel, our detergent/home-care brand, is expanding across UP & Bihar with solid market response and its own manufacturing backing.

The role: Lead territory expansion — appoint distributors, grow retail reach, and manage the sales team as Khel scales into new markets. Ground-floor opportunity to build and own your territory as the brand grows.

Key responsibilities:

- Appoint and manage distributors, dealers, wholesalers
- Expand retail outlet coverage and product availability
- Drive secondary sales and market penetration
- Lead, train and manage TSI/Sales Officer team
- Plan and execute beat plans and market visits
- Track competitor activity, pricing, and market trends
- Monitor distributor stock, collections, and schemes




- Review territory performance and report to management

What we need:

- 3–8 years FMCG sales experience — Detergent/Home Care background mandatory, not general FMCG
- Proven distributor appointment & expansion experience in Detergent/Home Care specifically
- Solid UP and/or Bihar market knowledge — distributor and retailer relationships
- Field sales team management experience
- Strong communication and negotiation skills
- Willingness for extensive field travel
- Entrepreneurial, energetic, growth-oriented mindset

Pay: ₹46,000.45 - ₹78,315.89 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Food provided
- Internet reimbursement
- Paid sick time

Application Question(s):

- DO YOU EXPERIENCE OF SALES IN DETERGENT CATEOGRY IF NOT ANY OTHER EXPERIENCE WONT BE CONSIDERED

Experience:

- Field sales : 2 years (Required)

Work Location: In person

📌 Area Sales Manager (Kanpur)
🏢 moral group of companies
📍 Kanpur