We are looking for a results-driven and analytical Paid Ads Specialist to plan, manage and optimize paid advertising campaigns across Google Ads, Meta Ads and other digital advertising platforms.

The ideal candidate should have 2–3 years of hands-on experience in paid media campaign management, with a strong understanding of campaign strategy, audience targeting, performance optimization and lead generation.

The candidate should be data-driven, detail-oriented and capable of managing multiple client campaigns while achieving performance and ROI targets.

Key Responsibilities

- Plan, create and manage paid advertising campaigns across Google Ads and Meta Ads.
- Develop campaign strategies based on client goals, target audience and budget.
- Manage Search, Display, Performance Max, YouTube and remarketing campaigns.
- Manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
- Conduct keyword research, audience research and competitor analysis.
- Create and test ad copies, creatives, audiences and landing page variations.
- Set up campaign structures, targeting, bidding strategies and budgets.
- Monitor campaign performance on a daily basis.
- Optimize campaigns to improve leads, conversions, ROAS, CPL, CPC and CTR.
- Conduct A/B testing to improve campaign performance.
- Track conversions and ensure accurate campaign measurement.
- Work with Google Analytics, Google Tag Manager and other tracking tools.
- Identify performance issues and recommend optimization strategies.
- Manage monthly advertising budgets efficiently.
- Prepare weekly and monthly performance reports.
- Present campaign insights and recommendations to internal teams and clients.
- Coordinate with designers,



content writers and developers for ad creatives and landing pages.
- Stay updated with the latest Google Ads, Meta Ads and paid media trends.
- Handle multiple client accounts and ensure campaigns meet agreed performance goals.

Platforms You Will Work On

- Google Ads
- Meta Ads
- Google Analytics
- Google Tag Manager
- YouTube Ads
- LinkedIn Ads
- Other relevant paid advertising platforms

Required Skills

- 2–3 years of experience in Paid Advertising, PPC or Performance Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Strong understanding of Search, Display, Performance Max, remarketing and lead generation campaigns.
- Good knowledge of keyword research, audience targeting and bidding strategies.
- Experience with conversion tracking and campaign analytics.
- Understanding of Google Analytics and Google Tag Manager.
- Strong analytical and problem-solving skills.
- Ability to analyze campaign data and make performance-based decisions.
- Good understanding of CPC, CPL, CPA, CTR, conversion rate and ROAS.
- Robust written and verbal communication skills.
- Experience working with multiple client accounts will be preferred.
- Experience in a digital marketing agency will be an advantage.
- Ability to work independently and manage campaign deadlines.
- Good attention to detail and reporting skills.

Ideal Candidate

- Data-driven and performance-focused.
- Strong analytical mindset.
- Good communication skills.
- Proactive in testing new campaign ideas.
- Detail-oriented and organized.
- Able to manage multiple campaigns and priorities.
- Updated with the latest paid advertising trends and platform changes.

Pay: ₹20,029.42 - ₹35,563.62 per month

Work Location: In person

📌 Paid Media Executive (India)
🏢 Nirmal Balbir Consultant Private
📍 India