Job Summary

SMASH – Sysmantech Media, Advertising & Social Hub is looking for a Performance Marketing Executive who can plan, execute and optimize digital advertising campaigns to generate measurable business results.

The ideal candidate should have hands-on experience with Meta Ads, Google Ads, lead generation, audience targeting and campaign optimization and should be comfortable working with performance targets and data.

Key Responsibilities

- Create, manage and optimize Meta Ads campaigns.
- Manage Facebook and Instagram lead-generation campaigns.
- Plan and run Google Search and Display Ads.
- Generate quality leads based on client requirements and campaign objectives.
- Create and manage custom audiences, lookalike audiences and remarketing campaigns.
- Monitor key performance metrics including CPL, CTR, conversions, CPA and ROI.
- Conduct A/B testing of audiences, creatives, ad copies and campaigns.
- Optimize campaigns regularly to improve lead quality and reduce costs.
- Coordinate with designers, video editors and social media teams for ad creatives.
- Track campaign budgets and advertising spend.
- Analyse campaign data and identify opportunities for improvement.
- Prepare daily, weekly and monthly campaign performance reports.
- Maintain proper records of campaign performance and results.

Skills Required

- Hands-on experience with Meta Ads Manager.
- Good knowledge of Google Ads.
- Strong understanding of lead-generation campaigns.




- Knowledge of audience targeting and remarketing.
- Understanding of campaign optimization and conversion tracking.
- Basic knowledge of Google Analytics.
- Good Excel / Google Sheets and reporting skills.
- Strong analytical and problem-solving skills.
- Ability to understand and work with marketing data and performance metrics.
- Valuable communication and teamwork skills.

Preferred Experience

- Previous experience managing successful lead-generation campaigns.
- Experience handling multiple client accounts.
- Experience in a digital marketing agency or performance marketing environment.
- Candidates who can demonstrate measurable campaign results will be preferred.

What We Are Looking For

We are looking for someone who is:

- Result-oriented
- Comfortable working with targets and numbers
- Analytical and data-driven
- Proactive in campaign optimization
- Willing to test and learn new strategies
- Able to manage multiple campaigns simultaneously

Salary & Incentives

₹18,000 – ₹22,000 per month

Plus performance-based incentives.

Application

Candidates are encouraged to apply with an updated CV and, if available, details of previous campaigns, lead-generation results or performance marketing case studies.

Company: SMASH – Sysmantech Media, Advertising & Social Hub
Location: Kochi, Kerala

Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Performance Marketing Specialist (Kadavanthra)
🏢 SMASH – SYSMANTECH Media, Advertising & Social Hub
📍 Kadavanthra