31 Aug
|
Whatbytes
|
India
About the Role
We are looking for a multidisciplinary Creative & Brand Marketing Associate to manage creative production across client campaigns for US.
You will create campaign assets, manage social content, support print and out-of-home marketing, and improve the design of landing pages and product screens.
This is a hands-on role. You will be expected to take a brief from concept through production, quality review, and final delivery.
Key Responsibilities
1. Client Campaign Creative
- Create complete visual packages.
- Design property brochures, digital flipbooks, Meta advertisements, landing-page layouts, email visuals, and supporting social content.
- Edit property videos and short-form content of up to 90 seconds.
- Follow documented campaign specifications while maintaining creative variety across client accounts.
- Complete a formal quality check before submitting work for approval.
- Manage revisions and deliver approved assets within agreed timelines.
2. Brand and Social Marketing
- Create practical brand guidelines covering typography, colours, imagery, layouts, and tone.
- Plan and execute content for Instagram, LinkedIn, and other relevant channels.
- Write concise captions, headlines, and campaign copy for US audiences.
- Create sales presentations, one-pagers, case studies, and product collateral.
- Design flyers, pamphlets, postcards, event materials, and out-of-home assets when required.
- Review content performance and use the results to improve future creative.
3. UI/UX and Digital Design
- Design and improve landing pages, lead forms, website pages, and selected product screens.
- Apply basic UI/UX principles relating to hierarchy, navigation, readability, responsiveness, and conversion.
- Position calls to action and forms based on the intended user journey.
- Collaborate with marketing and product teams to translate campaign requirements into clear digital experiences.
- Identify design issues that may reduce trust, engagement, or conversion.
4. Creative Operations
- Build and maintain a reusable library of templates, layouts, and campaign components.
- Organize editable files, exports, photographs, videos, and approved brand assets.
- Improve production efficiency without making client work feel repetitive.
- Manage multiple client campaigns and internal marketing requests simultaneously.
- Coordinate with printers, freelancers, and other creative vendors when required.
- Remain available for scheduled client or internal reviews until approximately 9:30 PM IST.
Required Skills and Experience
- 2 to 4 years of professional experience in creative marketing, graphic design, brand marketing, or visual communication.
- A portfolio showing completed campaign work across multiple formats.
- Strong command of Canva and at least one of Figma, Photoshop, or Illustrator.
- Working knowledge of Meta advertising formats and creative specifications.
- Practical UI/UX skills, particularly for landing pages and conversion-focused layouts.
- Short-form video-editing skills using CapCut, VEED, Premiere Pro, or a comparable platform.
- Strong written English and the ability to create concise copy for American audiences.
- Ability to work independently from a brief and make sound creative decisions.
- Strong attention to detail and comfort working within documented processes.
- Ability to manage feedback, revisions, deadlines, and multiple accounts.
Preferred Qualifications
- Experience producing marketing creative for US.
- Previous work with a marketing agency, SaaS company, or high-growth startup.
- Understanding of Meta Ads Manager and performance-focused creative.
- Print-production knowledge, including bleed, colour formats, resolution, and vendor-ready files.
- Motion-graphics or After Effects experience.
- Experience collaborating remotely with US clients or teams.
Performance Measures
Performance will be evaluated based on:
- Quality and consistency of campaign assets.
- On-time delivery and campaign turnaround time.
- Accuracy and completeness of creative quality checks.
- Number of revisions required after internal review.
- Ability to maintain quality as campaign volume increases.
- Growth and usefulness of the reusable template library.
- Social content consistency and engagement.
- Internal and client feedback on creative work.
Pay: ₹600,000.00 - ₹800,000.00 per year
Benefits:
- Versatile schedule
- Paid sick time
- Work from home
Work Location: Remote
📌 Creative & Brand Marketing Associate (India)
🏢 Whatbytes
📍 India