Location: Lucknow, Uttar Pradesh
Experience: 3–5 Years
Employment: Full-Time | On-Site
Industry: Healthcare / Medical
Salary: Depending on experience, proven skills and Industry Trends
About the Role
We are looking for a hands-on Web Developer Cum Digital Marketing Engineer to take ownership of our website, SEO, digital marketing, and online lead generation.
This is not a routine social-media marketing role. We need someone who can combine web development + SEO + Google Ads + digital marketing + lead generation to deliver measurable business results.
Key Responsibilities
Website Development
- Develop, maintain and optimize company websites.
- Manage WordPress/CMS, landing pages, forms and integrations.
- Improve website speed, UX, mobile performance and security.
- Handle basic HTML/CSS/JavaScript and preferably PHP.
SEO & Digital Marketing
- Develop and execute SEO strategy.
- Keyword research, on-page and technical SEO.
- Manage Google Search Console and Google Analytics.
- Plan and manage Google Ads/PPC campaigns.
- Support Meta/Facebook/Instagram campaigns.
- Develop SEO and conversion-focused landing pages.
Lead Generation & Analytics
- Generate qualified leads through digital channels.
- Track CPL, conversion rate and lead quality.
- Analyze website and campaign performance.
- Work closely with the sales team to improve lead conversion.
- Prepare monthly digital performance reports.
Required Skills
- 3–5 years relevant experience
- WordPress/CMS
- HTML, CSS, JavaScript
- SEO & Google Ads
- Google Analytics 4 & Search Console
- Google Tag Manager
- Lead generation & conversion optimization
- SEO tools such as SEMrush/Ahrefs/Ubersuggest
- Valuable analytical and communication skills
Healthcare / Medical / Diagnostics / MedTech experience will be an advantage.
Key Performance Indicators
Your performance will be measured on:
- Qualified leads generated
- Cost per qualified lead
- Organic traffic & keyword growth
- Website conversion rate
- Google Ads performance
- Landing-page performance
- Digital marketing ROI
Our focus is business results—not simply the number of posts or campaigns.
Ideal Candidate
We want someone who is:
- Hands-on and technically strong
- Comfortable working independently
- Data-driven and results-oriented
- Able to manage both website and digital marketing
- Capable of turning digital traffic into qualified business enquiries
If you can show us what you built, what you improved, and the results you achieved, you will stand out.