- Sales Strategy & Forecasting: Develop quarterly and annual sales forecasts, set revenue targets, and outline plans to hit gross profit goals.
- Team Leadership: Hire, train, mentor, and evaluate sales staff. Set Key Performance Indicators (KPIs) and run regular performance reviews.
- Business Development: Build relationships with key corporate clients and major accounts, and oversee the sales pipeline from lead generation to deal closure.
- Financial Management: Monitor budgets, analyze sales data and profit margins, and control discounting to protect company profitability.
- Cross-Functional Collaboration: Work with marketing, finance, and operations teams to align campaigns, streamline order fulfillment, and improve customer retention.