Assamé Origin, a premium artisanal kombucha brand brewed in Assam, is looking for a dynamic and self-motivated Business Development Executive – HORECA & Key Accounts to help expand our presence across premium hospitality and retail.This is a hands-on, field-based business development role for someone who enjoys meeting people, opening new accounts and building long-term business relationships.The role will initially focus on Guwahati and Assam, with opportunities to work across selected markets outside Assam as the brand expands.Key ResponsibilitiesIdentify and acquire new B2B accounts across:5-star and premium hotelsPremium cafés and restaurantsGourmet storesPremium supermarkets and modern retailOther relevant HORECA and institutional accountsBuild and maintain a strong pipeline of prospective accounts.Connect with F&B; Managers, Purchase Managers, General Managers, restaurant owners, founders and other key decision-makers.Conduct product presentations, tastings and sampling sessions.Present Assamé's brand story and product proposition confidently and professionally.Negotiate commercial terms and coordinate vendor onboarding and listings.Follow up consistently from first contact through listing, first purchase order and repeat orders.Develop and maintain robust relationships with existing accounts.Monitor product availability, visibility and placement at partner outlets.Identify opportunities for menu listings, events, collaborations and brand activations.Maintain structured records of leads, meetings, account status and sales progress.Gather competitor and market intelligence.Travel to new markets as the business expands.Who We Are Looking ForWe are looking for someone who is:Polished, confident and professional in appearance and communication.Energetic,



proactive and highly self-motivated.Comfortable approaching senior hospitality professionals and business owners.Strong at relationship building and follow-ups.Comfortable with cold calls, prospecting and regular field visits.Commercially aware and confident discussing pricing, margins and business terms.Interested in premium food, beverages, hospitality and emerging consumer brands.Capable of working independently while taking ownership of targets and account development.Willing to travel extensively when required.Preferred Experience1–4 years of relevant experience in any of the following is preferred:HORECA salesHotel sales or business developmentPremium food & beverage salesFMCG salesInstitutional salesKey Account ManagementHospitality/F&B; operationsGourmet or premium retail salesCandidates with strong relevant internships or early-career experience with reputed FMCG, hospitality or beverage companies are also encouraged to apply.QualificationsBachelor's degree in any discipline.MBA, Marketing, Business Management, Hotel Management or Hospitality background preferred but not mandatory.Strong communication skills in English and Hindi.Assamese language proficiency is an advantage.Basic proficiency in Excel/Google Sheets and sales reporting.Familiarity with the Guwahati hospitality and premium retail market will be an advantage.What Success Looks LikeYour primary objective will be to open, activate and develop premium B2B accounts for Assamé from identifying the right establishment and securing the first meeting to product tasting, commercial closure, listing and repeat business.This is an opportunity to work closely with the founders and play an important role in building the distribution network of a growing premium beverage brand from Assam.

📌 Business Development Executive – Horeca & Key Accounts (Guwahati)
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