Position: Digital Marketing Manager Location: Kochi Qualification: MBA (Marketing) or Postgraduate degree in Digital Marketing. Google, Meta and Analytics certifications preferred Experience: 10+ years of experience in digital marketing. Minimum 5+ years of experience managing and leading large, high-performing teams. Salary: Asper Industry Standard Job Summary:
We are looking for an experienced Digital Marketing Manager to lead digital marketing and performance marketing activities for a premium jewellery retail business. The candidate will be responsible for driving online revenue, customer acquisition, brand growth, and store footfall through effective digital strategies and campaigns. Key Responsibilities:
- Develop and execute the overall digital marketing strategy.
- Manage performance marketing and brand campaigns across Google, Meta, YouTube, and other digital platforms.
- Drive ROAS, revenue, leads, customer acquisition, and store visits.
- Plan and manage large digital marketing budgets of 25–50 Cr+ annually.
- Optimize campaigns based on performance, ROI, and business objectives.
- Plan high-impact campaigns for festivals, weddings, product launches,



and other peak retail periods.
- Manage Google Ads, Meta Ads, Performance Max, YouTube, Search, and Display campaigns.
- Use GA4, Google Tag Manager, CRM, and analytics tools to measure campaign performance.
- Develop dashboards and reports for management review.
- Work with retail and regional teams to increase store footfall and local demand.
- Manage digital marketing agencies, creative agencies, and other external partners.
- Lead, mentor, and develop the internal digital marketing team.
- Work closely with Brand, E-commerce, Retail, CRM, IT, and Finance teams. Skills & Experience:
- Strong experience in Google Ads and Meta Ads.
- Good knowledge of GA4, GTM, CRM, attribution, and marketing analytics.
- Strong understanding of CPA, ROAS, conversion optimization, and performance marketing.
- Experience in retail, jewellery, luxury, fashion, FMCG, or multi-location businesses is preferred.
- Solid leadership, analytical, communication, and decision-making skills.
- Experience managing agencies and external partners.

📌 Digital Marketing Manager (Kochi)
🏢 HIRESTAR JOB BANK
📍 Kochi