Job Type: Full-time

Creative Graphic Designer — D2C, Performance & Social MediaCompany: 4Mation Skins (a 4Mation Biosciences Pvt. Ltd. brand)Location: Kolkata, West Bengal — On-siteEmployment Type: Full-timeExperience: 2–4 yearsJoining: Immediate joiners preferredAbout 4Mation Skins:4Mation Skins is a Kolkata-based D2C skincare brand built on pharma-grade formulation and backed by 4Mation Biosciences Pvt. Ltd. We sell through our own website, Amazon, Myntra and quick-commerce, and we grow through performance marketing — which means creative is not a support function here. It is the product that gets seen.About the Role:We believe high-performing creative is never an accident. It doesn't start in Photoshop or Canva — it starts with understanding the Ideal Customer Profile.We are looking for a Creative Graphic Designer who instinctively asks:☆Who is this creative actually speaking to?☆What specific skin concern or objection are we solving here?☆What visual hook will stop the thumb in the first two seconds?☆Which angle will test best — Ingredient Education, Problem-Solution, or Social Proof?This is a full-stack brand design role. You will own everything the customer sees: the ads that acquire them, the social content that builds trust, and the website experience that converts them.Key Responsibilities:Performance Marketing Creatives:Design high-converting static ads, carousels and creative variations for Meta and Google campaignsBuild multiple angle variations and hooks for structured creative testingDesign landing page visual assets that carry the ad message through to conversionSocial Media Creative Design:Design organic social content for Instagram, Facebook and YouTube — static posts, carousels,



story sets and Reel coversBuild and maintain a consistent visual language across the brand grid so paid and organic feel like one brandTranslate product launches, offers, ingredient stories and UGC into scroll-stopping social assetsDesign festive, seasonal and campaign creatives in line with the monthly content calendar.Video & Motion:Edit short-form video ads, Reels and UGC-style creativesCreate motion graphics, kinetic typography and high-impact opening hooksRepurpose long-form and UGC footage into multiple ad-ready cutsWebsite UI/UX:Design and improve landing pages, product detail pages and checkout flows for our D2C storeCreate wireframes, user flows and high-fidelity mockups in FigmaApply conversion-first thinking to layout — above-the-fold hierarchy, CTA placement, trust elements, mobile-first responsivenessMaintain a reusable design system and component library so pages ship fasterWork with the development team to ensure designs are implemented pixel-accuratelyMarketplace & Quick-Commerce Assets:Produce listing images, A+ content and category banners for Amazon, Myntra and quick-commerce platformsAdapt master creatives across formats, aspect ratios and platform guidelines.Creative Iteration & Performance:Work with the marketing team to review CTR, thumbstop rate,



hold rate and creative fatigueRapidly iterate on winning angles and retire what stops workingMaintain an organised creative library with clear naming and version control.Required Skills & Qualifications:Strong command of Adobe Photoshop, Adobe Illustrator and FigmaVideo editing ability in Premiere Pro, After Effects or CapCutWorking knowledge of UI/UX fundamentals — visual hierarchy, responsive and mobile-first design, design systems, prototypingA solid understanding of ICP, audience personas, hooks and consumer psychology: why some creatives convert and others get skippedAbility to design for conversion, not just aesthetics, and to explain the reasoning behind a layoutComfort using AI-assisted creative tools for faster visual exploration and storyboardingSpeed, ownership and comfort in a quick-moving environment with weekly shipping cycles.Preferred:Prior hands-on experience designing for D2C skincare, beauty, personal care or FMCG brands or agenciesExperience designing for Shopify or WooCommerce storefrontsFamiliarity with Meta Ads Manager and reading creative-level performance dataBasic understanding of CRO principles and A/B testing.How to Apply:Send a direct message, or share your updated resume along with a portfolio link showcasing your best Meta ads, D2C statics, social media designs, website/UI work and video or Reel creatives.One extra ask: pick one creative you made that performed well, and tell us in two lines why it worked. That answer tells us more than the portfolio does.Let's build visual storytelling that communicates, connects and converts.#Hiring #GraphicDesigner #UIUXDesigner #SocialMediaDesign #D2C #PerformanceMarketing #KolkataJobs

📌 Creative Performance Graphic Designer (West Bengal)
🏢 4mation Skins
📍 West Bengal