Job Summary

Birlasoft is looking for a hands-on Social Media Marketing Executive to manage and grow the company s presence across LinkedIn, X and Meta, spanning both organic and paid social.

Responsibilities

The role will be responsible for content planning and publishing, campaign execution, community engagement, social listening, performance optimization and reporting. The candidate will work closely with brand, content, business and agency teams to strengthen Birlasoft s corporate narrative, executive visibility and demand-generation initiatives.

Preferred Profile

- 3-6 years of B2B/social media marketing experience
- IT services/technology industry experience preferred, but not mandatory
- Robust understanding of paid social, analytics and platform best practices
- Good writing,



coordination and campaign-management skills

Key Performance Metrics

- Growth in relevant followers and audience
- Engagement rate and content reach
- Website traffic from social
- Paid campaign CTR, CPC/CPL and conversions
- Share of voice and brand mentions
- Campaign execution quality and timeliness

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr Executive-Marketing (Pune)
🏢 Birlasoft
📍 Pune