Key Responsibilities

- Develop and execute strategic sales plans to achieve volume, value, and market share targets within the assigned area.

- Lead, coach, and manage a team of Sales Officers / Sales Representatives / Area Sales Managers providing continuous performance feedback and on-the-job development.

- Build and maintain strong relationships with distributors, key retailers and channel partners to maximize business opportunities.

- Ensure effective distribution reach, visibility, and availability across General Trade, Modern Trade, and seasonal outlets.

- Analyze market trends, consumer preferences, and competitor activities to identify growth opportunities and corrective actions.

- Collaborate closely with the Marketing team to implement promotions, in-store activations, and recent product launches.

- Monitor and review outlet-wise performance of sales-generating assets (freezers, carts, kiosks), and proactively redeploy low-throughput assets to high-potential outlets.

- Track, analyze, and report sales performance, secondary sales, stock movement, and scheme effectiveness, providing actionable insights to management.





- Conduct regular sales meetings, reviews, and training sessions to ensure high team productivity and motivation.

- Prepare sales forecasts, budgets, and beat plans, and work towards achieving financial and profitability objectives.

- Develop and implement customer retention and loyalty initiatives to enhance repeat business and long-term relationships.

- Ensure compliance with company policies, pricing, credit norms, and cold-chain standards across the territory.

- Stay updated on industry developments, seasonal trends, and competitive practices, recommending necessary adjustments to sales strategy.

Key Skills & Competencies

- Strong understanding of FMCG / Oils / Sales.

- Team leadership and people management skills

- Distributor and channel management expertise

- Data-driven decision-making and analytical skills

- Excellent negotiation, communication, and relationship-building abilities

- Ability to work in a seasonal, high-pressure sales environment

📌 Regional Sales Manager (Pune)
🏢 Frigerio Conserva Allana
📍 Pune